With KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich, the KaDeWe Group is running the most established department stores in Germany. As a part of their branded and decorated Christmas concept we got asked to contribute with new designs for their beauty calendars and Christmas cards 2018.
The so called “Weihnachtswichtel” (“gnome” in english) are by now a familiar and well known element in the Christmas decoration concept from the KaDeWe Group. They are not to be discovered only in store, they are as well naturally integrated in the new beauty calendars and Christmas cards 2018.
Ideation & Concept