Deutsches Hygiene-Museum

BACKGROUND

“Future Food – What will we eat tomorrow?” is the title of a temporary exhibition at Deutsches Hygiene-Museum in Dresden, which opened in May 2020. Focusing on the global food system, the exhibition displays around 300 exhibits, including interactive installations and video art. The visitor is guided from stable and field to table, a journey full with experiences – Insights are given into topics such as food production processes, trading and the power of consumer choices.

Deutsches Hygiene-Museum Dresden

RESULT

Through the themes of Production, Trade and Choice, the exhibition is divided in three designated spaces, representing each issue individually. In close cooperation with Architecture, Groenlandbasel, Switzerland, our task was to give the spaces a visual DNA that corresponds to the architectural design and represents each topic.

The graphic approach deals with the subject matter of consumer society. With a striking, yet simple and colourful design we aimed to create a dynamic visual language containing “Pop Art” influenced elements. Graphics are loaded with grids, supermarket attributes, stickers and comic inspired illustrations. The setting is simple but powerful, accessible for every visitor.

Space
1.000 m2

Photos
©

Output

Visual Concept
Design DNA
Graphic Design
Illustration
Info Graphics

Deutsches Hygiene-Museum

BACKGROUND

For the temporary exhibition “Future Food” at The Hygiene Museum in Dresden, various communication tools needed a design to reflect the topic and attract new visitors. The exhibition is divided into three parts and treats themes such as justice in distribution, vegetarian nourishment, and the power of big food enterprises.

Deutsches Hygiene-Museum

RESULT

An overall visual outlook and design was created to be applicable on different formats such as billboards, posters, flyers, invitation cards, as well as online media. Attributes such as style of fonts and colours reflect back to the design DNA created for the exhibition. Through using these visual codes we wanted to create a link that connects the space design with the entire set of communication tools.

Output

Visual Concept
Graphic Design & Layout

KaDeWe

BACKGROUND

Located in Berlin City West, KaDeWe counts as one of the biggest department stores in Europe. For their yearly retail campaign “Back to School”, we created a concept and key visuals to be applied on all communication tools around the campaign, in store and online.

The KaDeWe Group

RESULT

A good start to school is spelled “COOL”. Inspired by handwriting, thin lines and iconic symbols we created a fluent pattern and graphics to be seen in multiple formats. The trend of style undercover a glimpse of Memphis-inspired elements updated to a contemporary look corresponding to the New School Cool concept.

Output

Concept Development
Illustration & Layout
Graphic Design