In June 2019 Bond St and Mayfair retailers in London celebrated the Royal Academy of Arts Summer Exhibition by creating unique windows. For the Swiss brand Victorinox we developed an idea and design for their flagship store to draw the attention of passers-by in London.


Each clock work is its own small mechanism. The “Time Lab” display window concept is a fun, mechanical, creative and eye catching installation inspired by the “Rube Goldberg Machine”. Lead motifs such as precision, craftsmanship and creativity are all connected into one contemporary design.

In cooperation with Big Ideas.


Idea and Concept
Visual Merchandising