Blue cooperation

To strengthen our expertise within editorial design and content we are since July 2015 in collaboration with editor and writer Julia Stelzner under the name www.studiosteden.com – a creative collective where design and content meet. Adén and Stelzner under one roof.

Julia is regularly writing for FAZ Magazin, Zeit, Cosmopolitan, Friends Magazin (Villeroy & Boch) and in lala Berlin Journal. 2014 she released her book “Berlin Fashion” at the publishing house Prestel (Random House). Next to journalism and authorship Julia have many years of experiences within copywriting, concept development and social media content for brands such as Nike, Deutsche Telekom, Zalando, Douglas, Breuninger, Louis Vuitton and Mercedes Benz. We are looking forward to the new collaboration and are happy to expand the expertise.

Hahne Mühlenwerke

BACKGROUND

C. Hahne Mühlenwerke GmbH & Co. KG is one of the most important cereal manufacturers in Europe with a range of more than 250 different products. For their relaunch in 2015 we were requested to develop visual directions and mood concepts.

Team: Judith Mair & Chloe Galea

www.hahne.de

RESULT

Based upon 9 spotted packaging trends the task was to conceptualise the visual world beneath and give each appearance a design direction. Through emotionalizing, decoding and defining the trend worlds these moods aimed to bring a deeper understanding for components and key elements playing an important role for the upcoming packaging design and branding.

Output

Trend spotting
Visual Direction
Art Direction



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Alverde Naturkosmetik

BACKGROUND

With over 970 outlets across Germany dm-drogerie markt is Germany’s largest drugstore chain. Belonging to DM, Alverde is the most well-known nature cosmetic brand in the country. Alverde is recognised as an authentic, experienced and proven bio-cosmetic brand.

Through market research, trend spotting, brand positioning and a 3-step gradual upgrade of the label- and packaging design we worked out a strategy of how to emotionalise and strengthen the branding. We asked which visual approach would make the brand appear more innovative, amplify originality and strengthen its authenticity while still being respectful to its history.

Team: Judith Mair, Floor Kuitert

www.dm.de

RESULT

An updated logo and packaging design that dare change. We consciously removed everything that was unnecessary to give space for what´s essential through using reduced forms, motifs and colours. Less green, a straightforward color coding and clear content aimed to simplify the product’s benefits and underline its credibilities.

Output

Trend Forecast: Market research, Trend spotting, development of Trend Worlds

Packaging Concept: Consumer Insights, Market insights, Visual direction, Strategic Concept, Visual Concept

Packaging Design: Color Concept, Development of re-branding, Labeling, Packaging

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De Beukelaer

Task

To create an inspiring trend presentation and possible visual directions for the German snack- and biscuit giant Griesson – de Beukelaer.

www.griesson-debeukelaer.de

RESULT

In cooperation with studio hello-hello we scanned the food and snacks market to discover new innovations within the field. We spotted inspiring trends based on phenomena research and new societal movements. We transformed current micro trends into visual moods and directions as inspiration for future product innovations.

Output

Trend Research
Visual direction
Visual moodboards
Packaging Concept

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Marine Stewardship Council

Task

To create ideas, concepts and designs for the MSC yearly campaign that appears at gastronomical facilities around Germany, Switzerland and Austria. The campaign aimed to raise awareness about MSC´s sustainable fisheries and the blue labelling of fish and seafood with a reach for both external and internal target groups.

www.msc.org

RESULT

We created a communication campaign to raise awareness about sustainable fishing through giving “sustainability” a new tone of voice. Green-washing and guilt-tripping were yesterday, we simply wanted to speak plainly and honestly, so better to say it “in Black and White”. Through a low cost concept we decided to create the magazine “Schwarz auf Weiß” that could easily be distributed directly at the canteens. Also posters, postcards and give-a-ways were designed and spread around at several hundred locations.

Output

Communication Concept
Editorial Design
Graphic Design
Copy

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Villeroy & Boch

Task

To generate and develop campaign ideas, create layouts for Villeroy & Boch´s web page 2010 as well as designing various consumer targeted campaign materials. We also worked on PR campaigns and layouts for a catalog for Villeroy & Boch´s cooperation with Dornbracht.

www.villeroy-boch.de
Agency: Select NY

RESULT

Vivid and emotional collages and layouts were created to bring out and strengthen the power of inspiration of each product line and its characteristics. The visualizations were individually made to highlight the certain distinctiveness of that specific product without loosing its touch of exclusivity.

Output

Campaign
Art Direction
Supevision of photography
Web design

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