We are currently cooperating with Studio Groenlandbasel from Switzerland on an exhibition design for Deutscher Hygiene-Musuem in Dresden. It´s all about food – future food. Exciting topic treating many aspects of the todays food chain. We are occupied developing visual concept and outlooks, graphics and illustrations, room settings and scenography’s as well as branding for the exhibition. Opening in March 2020 – we are excited!
New Brand Identity
Throughout 2018 and 2019 we have been supporting Deutscher Museumsbund with a new brand identity for the German “International Museum Day”. In November 2019 the result finally got official. We will soon upload more info about the project and give a deeper review about the creative process behind.
The KaDeWe Group
KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich are all department stores and members to the KaDeWe Group. As a part of the opening celebration for the the new kids department in KaDeWe 2018, Berlin, the corporate gift wrapping paper needed a new look and design.
Kids wrapping paper minimalistic designed with illustrated line drawings. Same visual look for three brands belonging to one company.
Illustration & Layout
The KaDeWe Group
With KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich, the KaDeWe Group is running the most established department stores in Germany. As a part of their branded and decorated Christmas concept we got asked to contribute with new designs for their beauty calendars and Christmas cards 2018.
The so called “Weihnachtswichtel” are by now a familiar and well known element in the display window design from the KaDeWe Group. Now as well seen on the new designed beauty calendars and Christmas cards 2018.
Ideation & Concept
Architecture and Graphic design
To strengthen our expertise within editorial design and content we are since July 2015 in collaboration with editor and writer Julia Stelzner under the name www.studiosteden.com – a creative collective where design and content meet. Adén and Stelzner under one roof.
Julia is regularly writing for FAZ Magazin, Zeit, Cosmopolitan, Friends Magazin (Villeroy & Boch) and in lala Berlin Journal. 2014 she released her book “Berlin Fashion” at the publishing house Prestel (Random House). Next to journalism and authorship Julia have many years of experiences within copywriting, concept development and social media content for brands such as Nike, Deutsche Telekom, Zalando, Douglas, Breuninger, Louis Vuitton and Mercedes Benz. We are looking forward to the new collaboration and are happy to expand the expertise.
Big packaging launch!
C. Hahne Mühlenwerke GmbH & Co. KG is one of the most important cereal manufacturers in Europe with a range of more than 250 different products. For their relaunch in 2015 we were requested to develop visual directions and mood concepts.
Team: Judith Mair & Chloe Galea
Based upon 9 spotted packaging trends the task was to conceptualise the visual world beneath and give each appearance a design direction. Through emotionalizing, decoding and defining the trend worlds these moods aimed to bring a deeper understanding for components and key elements playing an important role for the upcoming packaging design and branding.
To create an inspiring trend presentation and possible visual directions for the German snack- and biscuit giant Griesson – de Beukelaer.
In cooperation with studio hello-hello we scanned the food and snacks market to discover new innovations within the field. We spotted inspiring trends based on phenomena research and new societal movements. We transformed current micro trends into visual moods and directions as inspiration for future product innovations.