Deutsches Hygiene-Museum


“Future Food – What will we eat tomorrow?” is the title of a temporary exhibition at Deutsches Hygiene-Museum in Dresden, which opened in May 2020. Focusing on the global food system, the exhibition displays around 300 exhibits, including interactive installations and video art. The visitor is guided from stable and field to table, a journey full with experiences – Insights are given into topics such as food production processes, trading and the power of consumer choices.

Deutsches Hygiene-Museum Dresden


Through the themes of Production, Trade and Choice, the exhibition is divided in three designated spaces, representing each issue individually. In close cooperation with Architecture, Groenlandbasel, Switzerland, our task was to give the spaces a visual DNA that corresponds to the architectural design and represents each topic.

The graphic approach deals with the subject matter of consumer society. With a striking, yet simple and colourful design we aimed to create a dynamic visual language containing “Pop Art” influenced elements. Graphics are loaded with grids, supermarket attributes, stickers and comic inspired illustrations. The setting is simple but powerful, accessible for every visitor.

1.000 m2



Visual Concept
Design DNA
Graphic Design
Info Graphics


We are currently cooperating with Studio Groenlandbasel from Switzerland on an exhibition design for Deutscher Hygiene-Musuem in Dresden. It´s all about food – future food. Exciting topic treating many aspects of the todays food chain. We are occupied developing visual concept and outlooks, graphics and illustrations, room settings and scenography’s as well as branding for the exhibition. Opening in March 2020 – we are excited!



To generate ideas for communication- and event concept for Zino Davidoff at the fair Baselworld in Switzerland 2009. The key objectives were to create awareness and attract the target group – about the brand itself and its product line.


We looked into the changing meanings of luxury as well as re-evaluating the image of the modern man. With these insights as a platform we created ideas for communication and activities, moodboards and visualizations of the fair booth and displays for accessories like bags and watches.


Event Concept
Visual Moodboards