The KaDeWe Group

BACKGROUND

KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich are all department stores and members to the KaDeWe Group. For their corporate event “Back to School” 2019 we developed an entire design concept to be applicable in all communication tools around the happening, in store, online as well as offline.

The KaDeWe Group

RESULT

We went “kids all in” to create a joyful scenography and design added with friendly colours, best friends and lots of confetti – all to be applicable on big and small formats.

Output

Event Concept & Design
Display Window Design
Instore decoration elements
Tools for Event
Posters & Displays
Website and mobile banners
Videos and animations
Socialmedia
Newspaper adverts

KaDeWe

BACKGROUND

Kaufhaus des Westens, is the next biggest department store in Europe. For the relaunch of their new kitchen department a communicative and attractive visual identity and illustrations was requested to tease and inform the customers about the new opening in autumn 2018.

The KaDeWe Group

RESULT

Based on corporate guide lines and the new architectural design we developed a series of illustrations to be applicable as a pattern for different retail purposes and tools for the event. The visuals could be seen in the KaDeWe Magazine, on billboards and different applicable products such as photo wall, posters and different online formats etc.

Output

Concept Development
Illustration & Layout
Graphic Design
Print Production