Greets from Switzerland, Geneva, Procter & Gamble. Just finished a great workshop together with innovation agency Sturm & Drang from Hamburg. Made great fun!
Based on spotted consumer trends, the task was to create entirely new product concepts and packaging ideas for the flavour and fragrance producer Symrise´s many customers, such as Henkel, Procter & Gamble, Pril, Ica and Sainsbury´s. Symrise requested stories and visual translations for their scent creations.
Fragrance concepting, naming, story creation, product innovation as well as structural and strategic packaging designs were made in interconnection to spotted mega and micro trends. Many presentations of innovation and inspiration comprising tone-of-voice, typography, image world graphics, packaging, and more.
Agency: Shortcut GmbH
Packaging Concept & Design