The KaDeWe Group

BACKGROUND

KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich are all department stores and members of the KaDeWe Group. As a part of the opening celebration for the new kids department in KaDeWe 2018, Berlin, the corporate gift wrapping paper needed a new look and design.

The KaDeWe Group

RESULT

Kids wrapping paper with a minimalist design and illustrated with line drawings. Same visual look for three brands belonging to one company.

Output

Concept Development
Illustration & Layout
Graphic Design
Print Production

KaDeWe

BACKGROUND

Located in Berlin City West, KaDeWe counts as one of the biggest department stores in Europe. For their yearly retail campaign “Back to School”, we created a concept and key visuals to be applied on all communication tools around the campaign, in store and online.

The KaDeWe Group

RESULT

A good start to school is spelled “COOL”. Inspired by handwriting, thin lines and iconic symbols we created a fluent pattern and graphics to be seen in multiple formats. The trend of style undercover a glimpse of Memphis-inspired elements updated to a contemporary look corresponding to the New School Cool concept.

Output

Concept Development
Illustration & Layout
Graphic Design