We have recently been finalizing a packaging project for the Kreuz-English-Bakery Katie´s Blue Cat in Berlin. The great selection contains such as shortbread, cookies, jam, chutney, granola and sirup in different size variations and tastes. More about the project and the packagings will soon be found in our work section.
C. Hahne Mühlenwerke GmbH & Co. KG is one of the most important cereal manufacturers in Europe with a range of more than 250 different products. For their relaunch in 2015 we were requested to develop visual directions and mood concepts.
Team: Judith Mair & Chloe Galea
Based upon 9 spotted packaging trends the task was to conceptualise the visual world beneath and give each appearance a design direction. Through emotionalizing, decoding and defining the trend worlds these moods aimed to bring a deeper understanding for components and key elements playing an important role for the upcoming packaging design and branding.
To create an inspiring trend presentation and possible visual directions for the German snack- and biscuit giant Griesson – de Beukelaer.
In cooperation with studio hello-hello we scanned the food and snacks market to discover new innovations within the field. We spotted inspiring trends based on phenomena research and new societal movements. We transformed current micro trends into visual moods and directions as inspiration for future product innovations.
Trend Research & Design Concept
Procter & Gamble / Geneve
Based on spotted consumer trends, the task was to create entirely new product concepts and packaging ideas for the flavour and fragrance producer Symrise´s many customers, such as Henkel, Procter & Gamble, Pril, Ica and Sainsbury´s. Symrise requested stories and visual translations for their scent creations.
Fragrance concepting, naming, story creation, product innovation as well as structural and strategic packaging designs were made in interconnection to spotted mega and micro trends. Many presentations of innovation and inspiration comprising tone-of-voice, typography, image world graphics, packaging, and more.
Agency: Shortcut GmbH
Packaging Concept & Design