The KaDeWe Group
With KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich, the KaDeWe Group runs the most established department stores in Germany. As a part of their branding and decorating Christmas concept we were asked to contribute with new designs for their beauty calendars and Christmas cards 2018.
The so called “Weihnachtswichtel” are by now a familiar and well- known element in the window display design from the KaDeWe Group. Now they can also be seen on the newly designed beauty calendars and Christmas cards 2018.
Ideation & Concept