Davidoff

Task

To generate ideas for communication- and event concept for Zino Davidoff at the fair Baselworld in Switzerland 2009. The key objectives were to create awareness and attract the target group – about the brand itself and its product line.

www.zinodavidoff.com

RESULT

We looked into the changing meanings of luxury as well as re-evaluating the image of the modern man. With these insights as a platform we created ideas for communication and activities, moodboards and visualizations of the fair booth and displays for accessories like bags and watches.

Deliveries

Event Concept
Ideation
Visual Moodboards

Symrise

Task

Based on spotted consumer trends, the task was to create entirely new product concepts and packaging ideas for the flavour and fragrance producer Symrise´s many customers, such as Henkel, Procter & Gamble, Pril, Ica and Sainsbury´s. Symrise requested stories and visual translations for their scent creations.

www.symrise.com

Solution

Fragrance concepting, naming, story creation, product innovation as well as structural and strategic packaging designs were made in interconnection to spotted mega and micro trends. Many presentations of innovation and inspiration comprising tone-of-voice, typography, image world graphics, packaging, and more.

Agency: Shortcut GmbH

Output

Packaging research
Visual Moodboards
Packaging Concept & Design