The KaDeWe Group

BACKGROUND

With KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich, the KaDeWe Group is running the most established department stores in Germany. As a part of their branded and decorated Christmas concept we got asked to contribute with new designs for their beauty calendars and Christmas cards 2018.

The KaDeWe Group

RESULT

The so called “Weihnachtswichtel” are by now a familiar and well known element in the display window design from the KaDeWe Group. Now as well seen on the new designed beauty calendars and Christmas cards 2018.

Output

Ideation & Concept
Graphic Design
Print Production

Martin Gropius Bau

BACKGROUND

On the occasion of the 70th anniversary of the end of World War II the German-Russian Museum Berlin-Karlshorst initiated the temporary exhibition ”Germany-Russia, from confrontation to cooperation” to be exhibited at Martin-Gropius-Bau in Berlin in 2015. The exhibition gives an insight into German-Russian relations since 1945 and approaches the subject through a fragmentary stream that high lights particular milestones throughout their history. Together with the Berlin architects büroberlin and the media designers Schnellebuntebilder we were invited to develop a multidimensional exhibition concept and design to frame the theme and topic in the most suitable way.

büroberlin
Martin-Gropius-Bau
Deutsch-Russiches Museum

RESULT

The history of German-Russian relations are neither linear nor continuous. The combination of graphic design and architecture emphasize and symbolize the diverse political and cultural dynamics between the two nations. Featured milestones in their history evolve as three-dimensional volumes growing out from the wall graphics. Through implementation of vividness in the entire exhibition design we gave some of the more central exhibits, letters and contracts a framework that engages through curiosity and attraction.

Space
660 m2

Project Team
büroberlin (archtiecture)
schnellebuntebilder (media)
Michael Flegel (lights)

Initiator
Deutsch-Russisches Museum, Berlin-Karlshorst in cooperation with Staatlichen Historischen Museum, Moskau

Photos
© Thomas Bruns

Output

Visual Concept
Graphic Design
Illustration
Preparation of print files



Hahne Mühlenwerke

BACKGROUND

C. Hahne Mühlenwerke GmbH & Co. KG is one of the most important cereal manufacturers in Europe with a range of more than 250 different products. For their relaunch in 2015 we were requested to develop visual directions and mood concepts.

Team: Judith Mair & Chloe Galea

www.hahne.de

RESULT

Based upon 9 spotted packaging trends the task was to conceptualise the visual world beneath and give each appearance a design direction. Through emotionalizing, decoding and defining the trend worlds these moods aimed to bring a deeper understanding for components and key elements playing an important role for the upcoming packaging design and branding.

Output

Trend spotting
Visual Direction
Art Direction



Symrise

Task

Based on spotted consumer trends, the task was to create entirely new product concepts and packaging ideas for the flavour and fragrance producer Symrise´s many customers, such as Henkel, Procter & Gamble, Pril, Ica and Sainsbury´s. Symrise requested stories and visual translations for their scent creations.

www.symrise.com

Solution

Fragrance concepting, naming, story creation, product innovation as well as structural and strategic packaging designs were made in interconnection to spotted mega and micro trends. Many presentations of innovation and inspiration comprising tone-of-voice, typography, image world graphics, packaging, and more.

Agency: Shortcut GmbH

Output

Packaging research
Visual Moodboards
Packaging Concept & Design