The KaDeWe Group

BACKGROUND

As a part of the branding and decorating Christmas concept for KaDeWe, Alsterhaus and Oberpollinger 2019, a series of illustrations were requested to be applicable for different communication tools. The topic of the window display designs comprised different fun loving and quirky sets of nutcrackers, all of which needed to be translated into a graphic format.

The KaDeWe Group

RESULT

Fifteen different nutcracker personalities from the window display concept, each detailed, illustrated and transformed into a graphic design. With these newly formed figures we developed a design for the KaDeWe Group’s yearly Christmas cards, praline packaging and additional tools supporting the window display unveiling celebration.

Output

Illustration & Layout
Graphic Design
Print Production

The KaDeWe Group

BACKGROUND

KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich are all department stores and members of the KaDeWe Group. For the retail campaign “Russian Christmas 2020”, an independent key visual needed to be designed to attract Russian speaking customers.

RESULT

Illustrations made Magic, Modern and Graphic aimed to be applied on different on- and offline communication tools within the campaign. The design captures attributes, symbols and figures referring to heritage and culture within Russian Christmas traditions.

Output

Concept Development
Creative Direction & Design
Illustration & Layout

The KaDeWe Group

BACKGROUND

KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich are all department stores and members of the KaDeWe Group. For their corporate retail event “Back to School” 2019, we developed an entire design concept to be applicable in all communication tools around the event: in store, both online and offline.

The KaDeWe Group

RESULT

We went “kids all in” to create a joyful scenography and design, including friendly colours, best friends and lots of confetti – all to be applicable on big and small formats.

Output

Event Concept & Design
Display Window Design
Instore decoration elements
Tools for Event
Posters & Displays
Website and mobile banners
Videos and animations
Socialmedia
Newspaper adverts

The KaDeWe Group

BACKGROUND

KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich are all department stores and members of the KaDeWe Group. As a part of the opening celebration for the new kids department in KaDeWe 2018, Berlin, the corporate gift wrapping paper needed a new look and design.

The KaDeWe Group

RESULT

Kids wrapping paper with a minimalist design and illustrated with line drawings. Same visual look for three brands belonging to one company.

Output

Concept Development
Illustration & Layout
Graphic Design
Print Production

The KaDeWe Group

BACKGROUND

With KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich, the KaDeWe Group runs the most established department stores in Germany. As a part of their branding and decorating Christmas concept we were asked to contribute with new designs for their beauty calendars and Christmas cards 2018.

The KaDeWe Group

RESULT

The so called “Weihnachtswichtel” are by now a familiar and well- known element in the window display design from the KaDeWe Group. Now they can also be seen on the newly designed beauty calendars and Christmas cards 2018.

Output

Ideation & Concept
Graphic Design
Print Production

KaDeWe

BACKGROUND

Kaufhaus des Westens is the second biggest department store in Europe. For the relaunch of their new kitchen department, a communicative and attractive visual identity with accompanying illustrations was requested to tease and inform customers about the new opening in autumn 2018.

The KaDeWe Group

RESULT

Based on corporate guidelines and the new architectural design, we developed a series of illustrations to be applicable as a pattern for different retail purposes and tools for the event. The visuals could be seen in the KaDeWe Magazine, on billboards and different applicable products such as photo walls, posters and different online formats etc.

Output

Concept Development
Illustration & Layout
Graphic Design
Print Production

KaDeWe

BACKGROUND

Located in Berlin City West, KaDeWe counts as one of the biggest department stores in Europe. For their yearly retail campaign “Back to School”, we created a concept and key visuals to be applied on all communication tools around the campaign, in store and online.

The KaDeWe Group

RESULT

A good start to school is spelled “COOL”. Inspired by handwriting, thin lines and iconic symbols we created a fluent pattern and graphics to be seen in multiple formats. The trend of style undercover a glimpse of Memphis-inspired elements updated to a contemporary look corresponding to the New School Cool concept.

Output

Concept Development
Illustration & Layout
Graphic Design