The KaDeWe Group

BACKGROUND

KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich are all department stores and members to the KaDeWe Group. For their corporate event “Back to School” 2019 we developed an entire design concept to be applicable in all communication tools around the happening, in store, online as well as offline.

The KaDeWe Group

RESULT

We went “kids all in” to create a joyful scenography and design added with friendly colours, best friends and lots of confetti – all to be applicable on big and small formats.

Output

Event Concept & Design
Display Window Design
Instore decoration elements
Tools for Event
Posters & Displays
Website and mobile banners
Videos and animations
Socialmedia
Newspaper adverts

The KaDeWe Group

BACKGROUND

KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich are all department stores and members to the KaDeWe Group. As a part of the opening celebration for the the new kids department in KaDeWe 2018, Berlin, the corporate gift wrapping paper needed a new look and design.

The KaDeWe Group

RESULT

Kids wrapping paper minimalistic designed with illustrated line drawings. Same visual look for three brands belonging to one company.

Output

Concept Development
Illustration & Layout
Graphic Design
Print Production

The KaDeWe Group

BACKGROUND

With KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich, the KaDeWe Group is running the most established department stores in Germany. As a part of their branded and decorated Christmas concept we got asked to contribute with new designs for their beauty calendars and Christmas cards 2018.

The KaDeWe Group

RESULT

The so called “Weihnachtswichtel” are by now a familiar and well known element in the display window design from the KaDeWe Group. Now as well seen on the new designed beauty calendars and Christmas cards 2018.

Output

Ideation & Concept
Graphic Design
Print Production

KaDeWe

BACKGROUND

Kaufhaus des Westens, is the next biggest department store in Europe. For the relaunch of their new kitchen department a communicative and attractive visual identity and illustrations was requested to tease and inform the customers about the new opening in autumn 2018.

The KaDeWe Group

RESULT

Based on corporate guide lines and the new architectural design we developed a series of illustrations to be applicable as a pattern for different retail purposes and tools for the event. The visuals could be seen in the KaDeWe Magazine, on billboards and different applicable products such as photo wall, posters and different online formats etc.

Output

Concept Development
Illustration & Layout
Graphic Design
Print Production

KaDeWe

BACKGROUND

Located in Berlin City West, KaDeWe counts as one of the biggest department stores in Europe. For their yearly retail campaign “Back to School” we created a concept and key visuals to be applied on all communication tools around the campaign in store and online.

The KaDeWe Group

RESULT

A good school start is spelled “COOL”. Inspired by handwriting, thin lines and iconic symbols we created a fluent pattern and graphics to be seen in multiple formats. The trend of style undercover a glimpse of Memphis-inspired elements updated to a contemporary look corresponding to the New School Cool concept.

Output

Concept Development
Illustration & Layout
Graphic Design