Kaufhaus des Westens

BACKGROUND

With KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich, the KaDeWe Group is running the most established department stores in Germany. As a part of their branded and decorated Christmas concept we got asked to contribute with new designs for their beauty calendars and Christmas cards 2018.

The KaDeWe Group

RESULT

The so called “Weihnachtswichtel” (“gnome” in english) are by now a familiar and well known element in the Christmas decoration concept from the KaDeWe Group. They are not to be discovered only in store, they are as well naturally integrated in the new beauty calendars and Christmas cards 2018.

Output

Ideation & Concept
Graphic Design
Print Production

Kaufhaus des Westens

BACKGROUND

Kaufhaus des Westens, is the next biggest department store in Europe. For the relaunch of their new kitchen department a communicative and attractive signage was requested to tease and inform the customers about the new opening in autumn 2018.

The KaDeWe Group

RESULT

Based on corporate guide lines and the new architectural design we developed a series of illustrations to be applicable as a pattern for different retail purposes. The designed pattern and illustrations could be seen in the KaDeWe Magazine, as well as on billboards both inside and outside of the department store.

Output

Concept Development
Illustration & Layout
Graphic Design
Print Production