International Museum Day is an international day coordinated by the International Council of Museums. Held yearly, IMD aims to serve as a platform to raise public awareness of the role museums play in the development of society today. On a national level, “Internationaler Museumstag” in Germany requested a new brand identity to strengthen and update their visual out-look.
Through a close cooperation with Deutscher Museumsbund we held workshops to first create a brand platform to out-source and specify the core values of the brand. By creating a design platform we gave shape to a new logotype, set of colours and illustrations based on the defined core values. With the visitor as the centre point, the newly designed identity aims to arise a free and easy going attitude, loaded with curiosity, diversity and community spirit.
Brand Identity & Design