Blue cooperation

To strengthen our expertise within editorial design and content we are since July 2015 in collaboration with editor and writer Julia Stelzner under the name www.studiosteden.com – a creative collective where design and content meet. Adén and Stelzner under one roof.

Julia is regularly writing for FAZ Magazin, Zeit, Cosmopolitan, Friends Magazin (Villeroy & Boch) and in lala Berlin Journal. 2014 she released her book “Berlin Fashion” at the publishing house Prestel (Random House). Next to journalism and authorship Julia have many years of experiences within copywriting, concept development and social media content for brands such as Nike, Deutsche Telekom, Zalando, Douglas, Breuninger, Louis Vuitton and Mercedes Benz. We are looking forward to the new collaboration and are happy to expand the expertise.

Breuninger

Task

To supply the German department store Breuninger with editorial concepts and design for their seasonal customer mailing. Four different visual directions, each one needing an outstanding typography, color coding, layout and photography.

www.breuninger.com

RESULT

We researched, designed and gave each of the four themes an individual look and face: best ager, deep blue sea, riviera garden and business. We provided the themes with visual ideas and stylish direction.

Cooperative agency: Herr Brammen

Output

Art Direction
Graphic Design
Visual Concept