Hahne Mühlenwerke

BACKGROUND

C. Hahne Mühlenwerke GmbH & Co. KG is one of the most important cereal manufacturers in Europe with a range of more than 250 different products. For their relaunch in 2015 we were requested to develop visual directions and mood concepts.

Team: Judith Mair & Chloe Galea

www.hahne.de

RESULT

Based upon 9 spotted packaging trends the task was to conceptualise the visual world beneath and give each appearance a design direction. Through emotionalizing, decoding and defining the trend worlds these moods aimed to bring a deeper understanding for components and key elements playing an important role for the upcoming packaging design and branding.

Output

Trend spotting
Visual Direction
Art Direction



Allied Museum

BACKGROUND

70 years since the end of second world war is the occasion for the special exhibition “Who was a Nazi?” at the Allied Museum in Berlin. Together with architects FrankeSteinert we were invited to pitch for an exciting exhibition treating themes referred to the political new start in Germany after 1945. Ranked No 2.

AlliiertenMuseum

RESULT

Three lead motifs were the source of inspiration for designing the concept of the interior and graphics for the exhibition at the Allied Museum in Berlin. Hide & Seek – the detection of Nazi criminal. Archiving – the processing of documents. New Order – the aim of the Allies was to give the German population a new direction and rebuild the country that had been left in destruction and ruins.

Output

Conception:
Scenography
Graphics
Colors
Layout
Typography
Illustration
Visualization