Marine Stewardship Council

Task

To create ideas, concepts and designs for the MSC yearly campaign that appears at gastronomical facilities around Germany, Switzerland and Austria. The campaign aimed to raise awareness about MSC´s sustainable fisheries and the blue labelling of fish and seafood with a reach for both external and internal target groups.

www.msc.org

RESULT

We created a communication campaign to raise awareness about sustainable fishing through giving “sustainability” a new tone of voice. Green-washing and guilt-tripping were yesterday, we simply wanted to speak plainly and honestly, so better to say it “in Black and White”. Through a low cost concept we decided to create the magazine “Schwarz auf Weiß” that could easily be distributed directly at the canteens. Also posters, postcards and give-a-ways were designed and spread around at several hundred locations.

Output

Communication Concept
Editorial Design
Graphic Design
Copy

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Breuninger

Task

To supply the German department store Breuninger with editorial concepts and design for their seasonal customer mailing. Four different visual directions, each one needing an outstanding typography, color coding, layout and photography.

www.breuninger.com

RESULT

We researched, designed and gave each of the four themes an individual look and face: best ager, deep blue sea, riviera garden and business. We provided the themes with visual ideas and stylish direction.

Cooperative agency: Herr Brammen

Output

Art Direction
Graphic Design
Visual Concept

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