Deutsches Hygiene-Museum

BACKGROUND

“Future Food – What will we eat tomorrow?” is the title of a temporary exhibition at Deutsches Hygiene-Museum in Dresden, which opened in May 2020. Focusing on the global food system, the exhibition displays around 300 exhibits, including interactive installations and video art. The visitor is guided from stable and field to table, a journey full with experiences – Insights are given into topics such as food production processes, trading and the power of consumer choices.

Deutsches Hygiene-Museum Dresden

RESULT

Through the themes of Production, Trade and Choice, the exhibition is divided in three designated spaces, representing each issue individually. In close cooperation with Architecture, Groenlandbasel, Switzerland, our task was to give the spaces a visual DNA that corresponds to the architectural design and represents each topic.

The graphic approach deals with the subject matter of consumer society. With a striking, yet simple and colourful design we aimed to create a dynamic visual language containing “Pop Art” influenced elements. Graphics are loaded with grids, supermarket attributes, stickers and comic inspired illustrations. The setting is simple but powerful, accessible for every visitor.

Space
1.000 m2

Photos
©

Output

Visual Concept
Design DNA
Graphic Design
Illustration
Info Graphics

Deutsches Hygiene-Museum

BACKGROUND

For the temporary exhibition “Future Food” at The Hygiene Museum in Dresden, various communication tools needed a design to reflect the topic and attract new visitors. The exhibition is divided into three parts and treats themes such as justice in distribution, vegetarian nourishment, and the power of big food enterprises.

Deutsches Hygiene-Museum

RESULT

An overall visual outlook and design was created to be applicable on different formats such as billboards, posters, flyers, invitation cards, as well as online media. Attributes such as style of fonts and colours reflect back to the design DNA created for the exhibition. Through using these visual codes we wanted to create a link that connects the space design with the entire set of communication tools.

Output

Visual Concept
Graphic Design & Layout

ALL ABOUT FOOD

We are currently cooperating with Studio Groenlandbasel from Switzerland on an exhibition design for Deutscher Hygiene-Musuem in Dresden. It´s all about food – future food. Exciting topic treating many aspects of the todays food chain. We are occupied developing visual concept and outlooks, graphics and illustrations, room settings and scenography’s as well as branding for the exhibition. Opening in March 2020 – we are excited!

Deutsches Hygiene-Museum

CHALLENGE

To develop a graphic concept and design for an exhibition about “Language” at the German Hygiene Museum in Dresden. The exhibition needed a graphic thread to connect the in total four departments and the entrance space.

Deutsches Hygiene-Museum Dresden

RESULT

Striking graphics and clear colours makes it easy for everyone to read, see and understand.
Through iconic and surprising setups we created a narrative visual language to transport the different topics – An invitation for the visitor to play and experience with all senses.

Space
1.000 m2

Photos
© David Brandt / Little Adén

Output

Visual Concept & Art Direction
Graphic Design
Illustration