New potential


New Potential is the result of a collaborative work between Little Adén and hello-hello offering research within consumer and pop culture to spot forthcoming trends in order to strengthen the branding of products and services.


In 2013 a range of visual and content driven surveys were created investigating different societal movements influencing the commercial market. The surveys included trend research, consumer insights and visual translations of spotted micro trends.


Trend Spotting
Phenomena Research
Consumer Insight
Visual Translation


This trend works as a counterpart to moral values, like responsibility and sustainability, which dominated the last decade. Moral Phobia turns the moral imperative upside down: It reanimates the idea of pleasing wastefulness and celebrates the rare moments of weakness, incorrectness, seduction and irrationality. Anyone up for a ride in a fast car, a drink and a cigarette?


The stigma attached to being old is disappearing. Stereotype role models like the marketing-invented silver-ager are disbanded and displaced by more realistic, personal and interesting characters. Being old, is the new upcoming insight that one can be cool, hip and have an exciting period of life. How does this radical change influence the design, communication of services and products targeted to this group?


The time when manufacturing was strictly connected to mass production are over. Designers, artists and crafters recognized the power of making and selling products: they independently established a revaluation of professionalism, quality and high-class workmanship. What are the potentials, tools and limits of the democratized, customized, recession-proof industrial revolution 2.0.?


The recent protest movements are a significant indicator of the growing power of participation. The privilege of taking issue is appreciated and practiced by a constantly growing number of civil activists, rebels and radicals. How does the multiplied value of autonomy affect our social and commercial culture?


The rising awareness of the highly addictive appeal of digital communication tools points it out: Most of us are spending too much time checking mail, googling or sending messages. Digital Detox comprises a more reflective, critical and effective use of communication technology and encourages to digital unavailability. What is behind the current triumph of the offline-status and the fascination with analogue?


Coming soon



To supply the German department store Breuninger with editorial concepts and design for their seasonal customer mailing. Four different visual directions, each one needing an outstanding typography, color coding, layout and photography.


We researched, designed and gave each of the four themes an individual look and face: best ager, deep blue sea, riviera garden and business. We provided the themes with visual ideas and stylish direction.

Cooperative agency: Herr Brammen


Art Direction
Graphic Design
Visual Concept



To generate ideas for communication- and event concept for Zino Davidoff at the fair Baselworld in Switzerland 2009. The key objectives were to create awareness and attract the target group – about the brand itself and its product line.


We looked into the changing meanings of luxury as well as re-evaluating the image of the modern man. With these insights as a platform we created ideas for communication and activities, moodboards and visualizations of the fair booth and displays for accessories like bags and watches.


Event Concept
Visual Moodboards