Mercedes Benz

Background

In collaboration with hello-hello we supported agency Jung von Matt with a in-depth research and trend insight for Mercedes Benz, one of the classiest car brands in the world, fully charged with history and heritage.

RESULT

We took a deeper look into the changing meanings of luxury, and how the key brand values will be interpreted and reshaped within these new understandings. The work consists of a 45 page report including trend forecasts, phenomena analyses, brand positioning and new innovative ideas on how to future proof the Mercedes Benz brand identity.

Output

Research
Trend Forecast
Analyse
Brand Identity

Villeroy & Boch

Task

To generate and develop campaign ideas, create layouts for Villeroy & Boch´s web page 2010 as well as designing various consumer targeted campaign materials. We also worked on PR campaigns and layouts for a catalog for Villeroy & Boch´s cooperation with Dornbracht.

www.villeroy-boch.de
Agency: Select NY

RESULT

Vivid and emotional collages and layouts were created to bring out and strengthen the power of inspiration of each product line and its characteristics. The visualizations were individually made to highlight the certain distinctiveness of that specific product without loosing its touch of exclusivity.

Output

Campaign
Art Direction
Supevision of photography
Web design

New potential

Background

New Potential is the result of a collaborative work between Little Adén and hello-hello offering research within consumer and pop culture to spot forthcoming trends in order to strengthen the branding of products and services.

Work

In 2013 a range of visual and content driven surveys were created investigating different societal movements influencing the commercial market. The surveys included trend research, consumer insights and visual translations of spotted micro trends.

Deliveries

Trend Spotting
Phenomena Research
Consumer Insight
Visual Translation

MORAL PHOBIA

This trend works as a counterpart to moral values, like responsibility and sustainability, which dominated the last decade. Moral Phobia turns the moral imperative upside down: It reanimates the idea of pleasing wastefulness and celebrates the rare moments of weakness, incorrectness, seduction and irrationality. Anyone up for a ride in a fast car, a drink and a cigarette?

SUPER SENIORS

The stigma attached to being old is disappearing. Stereotype role models like the marketing-invented silver-ager are disbanded and displaced by more realistic, personal and interesting characters. Being old, is the new upcoming insight that one can be cool, hip and have an exciting period of life. How does this radical change influence the design, communication of services and products targeted to this group?

MANUAL FACTORY

The time when manufacturing was strictly connected to mass production are over. Designers, artists and crafters recognized the power of making and selling products: they independently established a revaluation of professionalism, quality and high-class workmanship. What are the potentials, tools and limits of the democratized, customized, recession-proof industrial revolution 2.0.?

ANTI UNIVERSE

The recent protest movements are a significant indicator of the growing power of participation. The privilege of taking issue is appreciated and practiced by a constantly growing number of civil activists, rebels and radicals. How does the multiplied value of autonomy affect our social and commercial culture?

DIGITAL DENIAL

The rising awareness of the highly addictive appeal of digital communication tools points it out: Most of us are spending too much time checking mail, googling or sending messages. Digital Detox comprises a more reflective, critical and effective use of communication technology and encourages to digital unavailability. What is behind the current triumph of the offline-status and the fascination with analogue?

CURATION CULTURE

Coming soon

Breuninger

Task

To supply the German department store Breuninger with editorial concepts and design for their seasonal customer mailing. Four different visual directions, each one needing an outstanding typography, color coding, layout and photography.

www.breuninger.com

RESULT

We researched, designed and gave each of the four themes an individual look and face: best ager, deep blue sea, riviera garden and business. We provided the themes with visual ideas and stylish direction.

Cooperative agency: Herr Brammen

Output

Art Direction
Graphic Design
Visual Concept

Davidoff

Task

To generate ideas for communication- and event concept for Zino Davidoff at the fair Baselworld in Switzerland 2009. The key objectives were to create awareness and attract the target group – about the brand itself and its product line.

www.zinodavidoff.com

RESULT

We looked into the changing meanings of luxury as well as re-evaluating the image of the modern man. With these insights as a platform we created ideas for communication and activities, moodboards and visualizations of the fair booth and displays for accessories like bags and watches.

Deliveries

Event Concept
Ideation
Visual Moodboards