We are currently cooperating with Studio Groenlandbasel from Switzerland on an exhibition design for Deutscher Hygiene-Musuem in Dresden. It´s all about food – future food. Exciting topic treating many aspects of the todays food chain. We are occupied developing visual concept and outlooks, graphics and illustrations, room settings and scenography’s as well as branding for the exhibition. Opening in March 2020 – we are excited!
New Brand Identity
Throughout 2018 and 2019 we have been supporting Deutscher Museumsbund with a new brand identity for the German “International Museum Day”. In November 2019 the result finally got official. We will soon upload more info about the project and give a deeper review about the creative process behind.
Kaufhaus des Westens, is the next biggest department store in Europe. For the relaunch of their new kitchen department a communicative and attractive visual identity and illustrations was requested to tease and inform the customers about the new opening in autumn 2018.
Based on corporate guide lines and the new architectural design we developed a series of illustrations to be applicable as a pattern for different retail purposes and tools for the event. The visuals could be seen in the KaDeWe Magazine, on billboards and different applicable products such as photo wall, posters and different online formats etc.
Illustration & Layout
With over 970 outlets across Germany dm-drogerie markt is Germany’s largest drugstore chain. Belonging to DM, Alverde is the most well-known nature cosmetic brand in the country. Alverde is recognised as an authentic, experienced and proven bio-cosmetic brand.
Through market research, trend spotting, brand positioning and a 3-step gradual upgrade of the label- and packaging design we worked out a strategy of how to emotionalise and strengthen the branding. We asked which visual approach would make the brand appear more innovative, amplify originality and strengthen its authenticity while still being respectful to its history.
Team: Judith Mair, Floor Kuitert
An updated logo and packaging design that dare change. We consciously removed everything that was unnecessary to give space for what´s essential through using reduced forms, motifs and colours. Less green, a straightforward color coding and clear content aimed to simplify the product’s benefits and underline its credibilities.
Trend Forecast: Market research, Trend spotting, development of Trend Worlds
Packaging Concept: Consumer Insights, Market insights, Visual direction, Strategic Concept, Visual Concept
Packaging Design: Color Concept, Development of re-branding, Labeling, Packaging
New design projects
In collaboration with hello-hello we supported agency Jung von Matt with a in-depth research and trend insight for Mercedes Benz, one of the classiest car brands in the world, fully charged with history and heritage.
We took a deeper look into the changing meanings of luxury, and how the key brand values will be interpreted and reshaped within these new understandings. The work consists of a 45 page report including trend forecasts, phenomena analyses, brand positioning and new innovative ideas on how to future proof the Mercedes Benz brand identity.
Villeroy & Boch
To generate and develop campaign ideas, create layouts for Villeroy & Boch´s web page 2010 as well as designing various consumer targeted campaign materials. We also worked on PR campaigns and layouts for a catalog for Villeroy & Boch´s cooperation with Dornbracht.
Agency: Select NY
Vivid and emotional collages and layouts were created to bring out and strengthen the power of inspiration of each product line and its characteristics. The visualizations were individually made to highlight the certain distinctiveness of that specific product without loosing its touch of exclusivity.
Supevision of photography
New Potential is the result of a collaborative work between Little Adén and hello-hello offering research within consumer and pop culture to spot forthcoming trends in order to strengthen the branding of products and services.
In 2013 a range of visual and content driven surveys were created investigating different societal movements influencing the commercial market. The surveys included trend research, consumer insights and visual translations of spotted micro trends.
This trend works as a counterpart to moral values, like responsibility and sustainability, which dominated the last decade. Moral Phobia turns the moral imperative upside down: It reanimates the idea of pleasing wastefulness and celebrates the rare moments of weakness, incorrectness, seduction and irrationality. Anyone up for a ride in a fast car, a drink and a cigarette?
The stigma attached to being old is disappearing. Stereotype role models like the marketing-invented silver-ager are disbanded and displaced by more realistic, personal and interesting characters. Being old, is the new upcoming insight that one can be cool, hip and have an exciting period of life. How does this radical change influence the design, communication of services and products targeted to this group?
The time when manufacturing was strictly connected to mass production are over. Designers, artists and crafters recognized the power of making and selling products: they independently established a revaluation of professionalism, quality and high-class workmanship. What are the potentials, tools and limits of the democratized, customized, recession-proof industrial revolution 2.0.?
The recent protest movements are a significant indicator of the growing power of participation. The privilege of taking issue is appreciated and practiced by a constantly growing number of civil activists, rebels and radicals. How does the multiplied value of autonomy affect our social and commercial culture?
The rising awareness of the highly addictive appeal of digital communication tools points it out: Most of us are spending too much time checking mail, googling or sending messages. Digital Detox comprises a more reflective, critical and effective use of communication technology and encourages to digital unavailability. What is behind the current triumph of the offline-status and the fascination with analogue?
To supply the German department store Breuninger with editorial concepts and design for their seasonal customer mailing. Four different visual directions, each one needing an outstanding typography, color coding, layout and photography.
We researched, designed and gave each of the four themes an individual look and face: best ager, deep blue sea, riviera garden and business. We provided the themes with visual ideas and stylish direction.
Cooperative agency: Herr Brammen