With infusion against hangover. For the start up company IVDOC, based in Berlin; the party city in Germany, the business model is to treat party victims on demand – The request was to create a corporate identity and overall visual language from scratch.


Branding design identified as Human, Personal, Vivid and Clinically Clean. We designed a logotype and visual language to attract and engage with a mature but cheerful target group.


Brand Platform
Strategic Design
Corporate Design
Logo Design


We are currently cooperating with Studio Groenlandbasel from Switzerland on an exhibition design for Deutscher Hygiene-Musuem in Dresden. It´s all about food – future food. Exciting topic treating many aspects of the todays food chain. We are occupied developing visual concept and outlooks, graphics and illustrations, room settings and scenography’s as well as branding for the exhibition. Opening in March 2020 – we are excited!



Kaufhaus des Westens is the second biggest department store in Europe. For the relaunch of their new kitchen department, a communicative and attractive visual identity with accompanying illustrations was requested to tease and inform customers about the new opening in autumn 2018.

The KaDeWe Group


Based on corporate guidelines and the new architectural design, we developed a series of illustrations to be applicable as a pattern for different retail purposes and tools for the event. The visuals could be seen in the KaDeWe Magazine, on billboards and different applicable products such as photo walls, posters and different online formats etc.


Concept Development
Illustration & Layout
Graphic Design
Print Production



With over 970 outlets across Germany dm-drogerie markt is Germany’s largest drugstore chain. Belonging to DM, Alverde is the most well-known nature cosmetic brand in the country. Alverde is recognised as an authentic, experienced and proven bio-cosmetic brand.

Through market research, trend spotting, brand positioning and a 3-step gradual upgrade of the label- and packaging design we worked out a strategy of how to emotionalise and strengthen the branding. We asked which visual approach would make the brand appear more innovative, amplify originality and strengthen its authenticity while still being respectful to its history.

Team: Judith Mair, Floor Kuitert



An updated logo and packaging design that dare change. We consciously removed everything that was unnecessary to give space for what´s essential through using reduced forms, motifs and colours. Less green, a straightforward color coding and clear content aimed to simplify the product’s benefits and underline its credibilities.


Trend Forecast: Market research, Trend spotting, development of Trend Worlds

Packaging Concept: Consumer Insights, Market insights, Visual direction, Strategic Concept, Visual Concept

Packaging Design: Color Concept, Development of re-branding, Labeling, Packaging


Mercedes Benz


In collaboration with hello-hello we supported agency Jung von Matt with a in-depth research and trend insight for Mercedes Benz, one of the classiest car brands in the world, fully charged with history and heritage.


We took a deeper look into the changing meanings of luxury, and how the key brand values will be interpreted and reshaped within these new understandings. The work consists of a 45 page report including trend forecasts, phenomena analyses, brand positioning and new innovative ideas on how to future proof the Mercedes Benz brand identity.


Trend Forecast
Brand Identity

Villeroy & Boch


To generate and develop campaign ideas, create layouts for Villeroy & Boch´s web page 2010 as well as designing various consumer targeted campaign materials. We also worked on PR campaigns and layouts for a catalog for Villeroy & Boch´s cooperation with Dornbracht.

Agency: Select NY


Vivid and emotional collages and layouts were created to bring out and strengthen the power of inspiration of each product line and its characteristics. The visualizations were individually made to highlight the certain distinctiveness of that specific product without loosing its touch of exclusivity.


Art Direction
Supevision of photography
Web design