KaDeWe

BACKGROUND

Kaufhaus des Westens, is the next biggest department store in Europe. For the relaunch of their new kitchen department a communicative and attractive visual identity and illustrations was requested to tease and inform the customers about the new opening in autumn 2018.

The KaDeWe Group

RESULT

Based on corporate guide lines and the new architectural design we developed a series of illustrations to be applicable as a pattern for different retail purposes and tools for the event. The visuals could be seen in the KaDeWe Magazine, on billboards and different applicable products such as photo wall, posters and different online formats etc.

Output

Concept Development
Illustration & Layout
Graphic Design
Print Production

KaDeWe

BACKGROUND

Located in Berlin City West, KaDeWe counts as one of the biggest department stores in Europe. For their yearly retail campaign “Back to School” we created a concept and key visuals to be applied on all communication tools around the campaign in store and online.

The KaDeWe Group

RESULT

A good school start is spelled “COOL”. Inspired by handwriting, thin lines and iconic symbols we created a fluent pattern and graphics to be seen in multiple formats. The trend of style undercover a glimpse of Memphis-inspired elements updated to a contemporary look corresponding to the New School Cool concept.

Output

Concept Development
Illustration & Layout
Graphic Design

Deutsches Hygiene-Museum

CHALLENGE

To develop a graphic concept and design for an exhibition about “Language” at the German Hygiene Museum in Dresden. The exhibition needed a graphic thread to connect the in total four departments and the entrance space.

Deutsches Hygiene-Museum Dresden

RESULT

Striking graphics and clear colours makes it easy for everyone to read, see and understand.
Through iconic and surprising setups we created a narrative visual language to transport the different topics – An invitation for the visitor to play and experience with all senses.

Space
1.000 m2

Photos
© David Brandt / Little Adén

Output

Visual Concept & Art Direction
Graphic Design
Illustration

Villeroy & Boch

Task

To generate and develop campaign ideas, create layouts for Villeroy & Boch´s web page 2010 as well as designing various consumer targeted campaign materials. We also worked on PR campaigns and layouts for a catalog for Villeroy & Boch´s cooperation with Dornbracht.

www.villeroy-boch.de
Agency: Select NY

RESULT

Vivid and emotional collages and layouts were created to bring out and strengthen the power of inspiration of each product line and its characteristics. The visualizations were individually made to highlight the certain distinctiveness of that specific product without loosing its touch of exclusivity.

Output

Campaign
Art Direction
Supevision of photography
Web design