Kaufhaus des Westens

BACKGROUND

With KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich, the KaDeWe Group is running the most established department stores in Germany. As a part of their branded and decorated Christmas concept we got asked to contribute with new designs for their beauty calendars and Christmas cards 2018.

The KaDeWe Group

RESULT

The so called “Weihnachtswichtel” (“gnome” in english) are by now a familiar and well known element in the Christmas decoration concept from the KaDeWe Group. They are not to be discovered only in store, they are as well naturally integrated in the new beauty calendars and Christmas cards 2018.

Output

Ideation & Concept
Graphic Design
Print Production

Hahne Mühlenwerke

BACKGROUND

C. Hahne Mühlenwerke GmbH & Co. KG is one of the most important cereal manufacturers in Europe with a range of more than 250 different products. For their relaunch in 2015 we were requested to develop visual directions and mood concepts.

Team: Judith Mair & Chloe Galea

www.hahne.de

RESULT

Based upon 9 spotted packaging trends the task was to conceptualise the visual world beneath and give each appearance a design direction. Through emotionalizing, decoding and defining the trend worlds these moods aimed to bring a deeper understanding for components and key elements playing an important role for the upcoming packaging design and branding.

Output

Trend spotting
Visual Direction
Art Direction



De Beukelaer

Task

To create an inspiring trend presentation and possible visual directions for the German snack- and biscuit giant Griesson – de Beukelaer.

www.griesson-debeukelaer.de

RESULT

In cooperation with studio hello-hello we scanned the food and snacks market to discover new innovations within the field. We spotted inspiring trends based on phenomena research and new societal movements. We transformed current micro trends into visual moods and directions as inspiration for future product innovations.

Output

Trend Research
Visual direction
Visual moodboards
Packaging Concept

Marine Stewardship Council

Task

To create ideas, concepts and designs for the MSC yearly campaign that appears at gastronomical facilities around Germany, Switzerland and Austria. The campaign aimed to raise awareness about MSC´s sustainable fisheries and the blue labelling of fish and seafood with a reach for both external and internal target groups.

www.msc.org

RESULT

We created a communication campaign to raise awareness about sustainable fishing through giving “sustainability” a new tone of voice. Green-washing and guilt-tripping were yesterday, we simply wanted to speak plainly and honestly, so better to say it “in Black and White”. Through a low cost concept we decided to create the magazine “Schwarz auf Weiß” that could easily be distributed directly at the canteens. Also posters, postcards and give-a-ways were designed and spread around at several hundred locations.

Output

Communication Concept
Editorial Design
Graphic Design
Copy

Villeroy & Boch

Task

To generate and develop campaign ideas, create layouts for Villeroy & Boch´s web page 2010 as well as designing various consumer targeted campaign materials. We also worked on PR campaigns and layouts for a catalog for Villeroy & Boch´s cooperation with Dornbracht.

www.villeroy-boch.de
Agency: Select NY

RESULT

Vivid and emotional collages and layouts were created to bring out and strengthen the power of inspiration of each product line and its characteristics. The visualizations were individually made to highlight the certain distinctiveness of that specific product without loosing its touch of exclusivity.

Output

Campaign
Art Direction
Supevision of photography
Web design