Deutsches Hygiene-Museum

BACKGROUND

“Future Food – What will we eat tomorrow?” is the title of a temporary exhibition at Deutsches Hygiene-Museum in Dresden, which opened in May 2020. Focusing on the global food system, the exhibition displays around 300 exhibits, including interactive installations and video art. The visitor is guided from stable and field to table, a journey full with experiences – Insights are given into topics such as food production processes, trading and the power of consumer choices.

Deutsches Hygiene-Museum Dresden

RESULT

Through the themes of Production, Trade and Choice, the exhibition is divided in three designated spaces, representing each issue individually. In close cooperation with Architecture, Groenlandbasel, Switzerland, our task was to give the spaces a visual DNA that corresponds to the architectural design and represents each topic.

The graphic approach deals with the subject matter of consumer society. With a striking, yet simple and colourful design we aimed to create a dynamic visual language containing “Pop Art” influenced elements. Graphics are loaded with grids, supermarket attributes, stickers and comic inspired illustrations. The setting is simple but powerful, accessible for every visitor.

Space
1.000 m2

Photos
©

Output

Visual Concept
Design DNA
Graphic Design
Illustration
Info Graphics

Deutsches Hygiene-Museum

BACKGROUND

For the temporary exhibition “Future Food” at The Hygiene Museum in Dresden, various communication tools needed a design to reflect the topic and attract new visitors. The exhibition is divided into three parts and treats themes such as justice in distribution, vegetarian nourishment, and the power of big food enterprises.

Deutsches Hygiene-Museum

RESULT

An overall visual outlook and design was created to be applicable on different formats such as billboards, posters, flyers, invitation cards, as well as online media. Attributes such as style of fonts and colours reflect back to the design DNA created for the exhibition. Through using these visual codes we wanted to create a link that connects the space design with the entire set of communication tools.

Output

Visual Concept
Graphic Design & Layout

The KaDeWe Group

BACKGROUND

As a part of the branding and decorating Christmas concept for KaDeWe, Alsterhaus and Oberpollinger 2019, a series of illustrations were requested to be applicable for different communication tools. The topic of the window display designs comprised different fun loving and quirky sets of nutcrackers, all of which needed to be translated into a graphic format.

The KaDeWe Group

RESULT

Fifteen different nutcracker personalities from the window display concept, each detailed, illustrated and transformed into a graphic design. With these newly formed figures we developed a design for the KaDeWe Group’s yearly Christmas cards, praline packaging and additional tools supporting the window display unveiling celebration.

Output

Illustration & Layout
Graphic Design
Print Production

The KaDeWe Group

BACKGROUND

KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich are all department stores and members of the KaDeWe Group. For the retail campaign “Russian Christmas 2020”, an independent key visual needed to be designed to attract Russian speaking customers.

RESULT

Illustrations made Magic, Modern and Graphic aimed to be applied on different on- and offline communication tools within the campaign. The design captures attributes, symbols and figures referring to heritage and culture within Russian Christmas traditions.

Output

Concept Development
Creative Direction & Design
Illustration & Layout

Ivdoc

BACKGROUND

With infusion against hangover. For the start up company IVDOC, based in Berlin; the party city in Germany, the business model is to treat party victims on demand – The request was to create a corporate identity and overall visual language from scratch.

RESULT

Branding design identified as Human, Personal, Vivid and Clinically Clean. We designed a logotype and visual language to attract and engage with a mature but cheerful target group.

Output

Brand Platform
Strategic Design
Corporate Design
Logo Design
Claim

ALL ABOUT FOOD

We are currently cooperating with Studio Groenlandbasel from Switzerland on an exhibition design for Deutscher Hygiene-Musuem in Dresden. It´s all about food – future food. Exciting topic treating many aspects of the todays food chain. We are occupied developing visual concept and outlooks, graphics and illustrations, room settings and scenography’s as well as branding for the exhibition. Opening in March 2020 – we are excited!

Victorinox

BACKGROUND

In June 2019 Bond St and Mayfair retailers in London celebrated the Royal Academy of Arts Summer Exhibition by creating unique windows. For the Swiss brand Victorinox we developed an idea and design for their flagship store to draw the attention of passers-by in London.

RESULT

Each clock work is its own small mechanism. The “Time Lab” display window concept is a fun, mechanical, creative and eye catching installation inspired by the “Rube Goldberg Machine”. Lead motifs such as precision, craftsmanship and creativity are all connected into one contemporary design.

In cooperation with Big Ideas.

Output

Idea and Concept
Design
Visual Merchandising

The KaDeWe Group

BACKGROUND

KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich are all department stores and members of the KaDeWe Group. For their corporate retail event “Back to School” 2019, we developed an entire design concept to be applicable in all communication tools around the event: in store, both online and offline.

The KaDeWe Group

RESULT

We went “kids all in” to create a joyful scenography and design, including friendly colours, best friends and lots of confetti – all to be applicable on big and small formats.

Output

Event Concept & Design
Display Window Design
Instore decoration elements
Tools for Event
Posters & Displays
Website and mobile banners
Videos and animations
Socialmedia
Newspaper adverts