Latest design collaboration with KaDeWe in Berlin: new things to find in store! Beauty advent calendar 2018.
Zwischen allen Stühlen
During summer 2015 we collaborated with the architects büroberlin on a competion for a new museum project in Stuttgart – a memorial covering the history of Gestapo in the German state Baden-Württemberg. Our concept got ranked as Nr. 2 from the in total 9 participants. Wandel Lorch Architekten from Saarbrücken / Frankfurt am Main was the lucky winners which will realize the project. On a third place hg merz architekten landed. Other participants was Atalier Brückner, Büro Münzig, Hans-Dieter Schaal, Raumzeit Münster, Holzer Kobler Architekten and Kocmoc.net.
The task was to develop a exhibition concept for the former “Hotel Silber” – a building with a lot of history. Once a Hotel, head quarter for the german automobil club ADAC, police residence, location for crimes executed by the nazi led Gestapo institution and more.
Our concept included ideas that intended to be interesting for even younger visitors and school groups offering a lot of interactive tools (developed by schnellebuntebilder). We wanted to take one step back from the common “concrete look” memorials often has.
More about the competition here: competitiononline
To strengthen our expertise within editorial design and content we are since July 2015 in collaboration with editor and writer Julia Stelzner under the name www.studiosteden.com – a creative collective where design and content meet. Adén and Stelzner under one roof.
Julia is regularly writing for FAZ Magazin, Zeit, Cosmopolitan, Friends Magazin (Villeroy & Boch) and in lala Berlin Journal. 2014 she released her book “Berlin Fashion” at the publishing house Prestel (Random House). Next to journalism and authorship Julia have many years of experiences within copywriting, concept development and social media content for brands such as Nike, Deutsche Telekom, Zalando, Douglas, Breuninger, Louis Vuitton and Mercedes Benz. We are looking forward to the new collaboration and are happy to expand the expertise.