KaDeWe

BACKGROUND

Located in Berlin City West, KaDeWe counts as one of the biggest department stores in Europe. For their yearly retail campaign “Back to School” we created a concept and key visuals to be applied on all communication tools around the campaign in store and online.

The KaDeWe Group

RESULT

A good school start is spelled “COOL”. Inspired by handwriting, thin lines and iconic symbols we created a fluent pattern and graphics to be seen in multiple formats. The trend of style undercover a glimpse of Memphis-inspired elements updated to a contemporary look corresponding to the New School Cool concept.

Output

Concept Development
Illustration & Layout
Graphic Design

Marine Stewardship Council

Task

To create ideas, concepts and designs for the MSC yearly campaign that appears at gastronomical facilities around Germany, Switzerland and Austria. The campaign aimed to raise awareness about MSC´s sustainable fisheries and the blue labelling of fish and seafood with a reach for both external and internal target groups.

www.msc.org

RESULT

We created a communication campaign to raise awareness about sustainable fishing through giving “sustainability” a new tone of voice. Green-washing and guilt-tripping were yesterday, we simply wanted to speak plainly and honestly, so better to say it “in Black and White”. Through a low cost concept we decided to create the magazine “Schwarz auf Weiß” that could easily be distributed directly at the canteens. Also posters, postcards and give-a-ways were designed and spread around at several hundred locations.

Output

Communication Concept
Editorial Design
Graphic Design
Copy