Alverde

BACKGROUND

With over 970 outlets across Germany dm-drogerie markt is Germany’s largest drugstore chain. Belonging to DM, Alverde is the most well-known nature cosmetic brand in the country. Alverde is recognised as an authentic, experienced and proven bio-cosmetic brand.

Through market research, trend spotting, brand positioning and a 3-step gradual upgrade of the label- and packaging design we worked out a strategy of how to emotionalise and strengthen the branding. We asked which visual approach would make the brand appear more innovative, amplify originality and strengthen its authenticity while still being respectful to its history.

Team: Judith Mair, Floor Kuitert

www.dm.de

RESULT

An updated logo and packaging design that dare change. We consciously removed everything that was unnecessary to give space for what´s essential through using reduced forms, motifs and colours. Less green, a straightforward color coding and clear content aimed to simplify the product’s benefits and underline its credibilities.

Output

Trend Forecast: Market research, Trend spotting, development of Trend Worlds

Packaging Concept: Consumer Insights, Market insights, Visual direction, Strategic Concept, Visual Concept

Packaging Design: Color Concept, Development of re-branding, Labeling, Packaging

 

Hahne Mühlenwerke

BACKGROUND

C. Hahne Mühlenwerke GmbH & Co. KG is one of the most important cereal manufacturers in Europe with a range of more than 250 different products. For their relaunch in 2015 we were requested to develop visual directions and mood concepts.

Team: Judith Mair & Chloe Galea

www.hahne.de

RESULT

Based upon 9 spotted packaging trends the task was to conceptualise the visual world beneath and give each appearance a design direction. Through emotionalizing, decoding and defining the trend worlds these moods aimed to bring a deeper understanding for components and key elements playing an important role for the upcoming packaging design and branding.

Output

Trend spotting
Visual Direction
Art Direction