Ivdoc

BACKGROUND

With infusion against hangover. For the start up company IVDOC, based in Berlin; the party city in Germany, the business model is to treat party victims on demand – The request was to create a corporate identity and overall visual language from scratch.

RESULT

Branding design identified as Human, Personal, Vivid and Clinically Clean. We designed a logotype and visual language to attract and engage with a mature but cheerful target group.

Output

Brand Platform
Strategic Design
Corporate Design
Logo Design
Claim

Mercedes Benz

Background

In collaboration with hello-hello we supported agency Jung von Matt with a in-depth research and trend insight for Mercedes Benz, one of the classiest car brands in the world, fully charged with history and heritage.

RESULT

We took a deeper look into the changing meanings of luxury, and how the key brand values will be interpreted and reshaped within these new understandings. The work consists of a 45 page report including trend forecasts, phenomena analyses, brand positioning and new innovative ideas on how to future proof the Mercedes Benz brand identity.

Output

Research
Trend Forecast
Analyse
Brand Identity