KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich are all department stores and members of the KaDeWe Group. For their corporate retail event “Back to School” 2019, we developed an entire design concept to be applicable in all communication tools around the event: in store, both online and offline.

The KaDeWe Group


We went “kids all in” to create a joyful scenography and design, including friendly colours, best friends and lots of confetti – all to be applicable on big and small formats.


Event Concept & Design
Display Window Design
Instore decoration elements
Tools for Event
Posters & Displays
Website and mobile banners
Videos and animations
Newspaper adverts