BACKGROUND

KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich are all department stores and members of the KaDeWe Group. As a part of the opening celebration for the new kids department in KaDeWe 2018, Berlin, the corporate gift wrapping paper needed a new look and design.

The KaDeWe Group

RESULT

Kids wrapping paper with a minimalist design and illustrated with line drawings. Same visual look for three brands belonging to one company.

Output

Concept Development
Illustration & Layout
Graphic Design
Print Production