Kaufhaus des Westens is the second biggest department store in Europe. For the relaunch of their new kitchen department, a communicative and attractive visual identity with accompanying illustrations was requested to tease and inform customers about the new opening in autumn 2018.

The KaDeWe Group


Based on corporate guidelines and the new architectural design, we developed a series of illustrations to be applicable as a pattern for different retail purposes and tools for the event. The visuals could be seen in the KaDeWe Magazine, on billboards and different applicable products such as photo walls, posters and different online formats etc.


Concept Development
Illustration & Layout
Graphic Design
Print Production