Kaufhaus des Westens, is the next biggest department store in Europe. For the relaunch of their new kitchen department a communicative and attractive visual identity and illustrations was requested to tease and inform the customers about the new opening in autumn 2018.

The KaDeWe Group


Based on corporate guide lines and the new architectural design we developed a series of illustrations to be applicable as a pattern for different retail purposes and tools for the event. The visuals could be seen in the KaDeWe Magazine, on billboards and different applicable products such as photo wall, posters and different online formats etc.


Concept Development
Illustration & Layout
Graphic Design
Print Production