Kaufhaus des Westens, is the next biggest department store in Europe. For the relaunch of their new kitchen department a communicative and attractive signage was requested to tease and inform the customers about the new opening in autumn 2018.
Based on corporate guide lines and the new architectural design we developed a series of illustrations to be applicable as a pattern for different retail purposes. The designed pattern and illustrations could be seen in the KaDeWe Magazine, as well as on billboards both inside and outside of the department store.
Illustration & Layout