Located in Berlin City West, KaDeWe counts as one of the biggest department stores in Europe. For their yearly retail campaign “Back to School” we created a concept and key visuals to be applied on all communication tools around the campaign in store and online.

The KaDeWe Group


A good school start is spelled “COOL”. Inspired by handwriting, thin lines and iconic symbols we created a fluent pattern and graphics to be seen in multiple formats. The trend of style undercover a glimpse of Memphis-inspired elements updated to a contemporary look corresponding to the New School Cool concept.


Concept Development
Illustration & Layout
Graphic Design