To create visual ideas for MSC yearly campaign that appears at gastronomical facilities around Germany, Switzerland and Austria. The campaign aim to raise awareness about sustainable fisheries and the MSC-labeling of fish and sea food for both external and internal target groups. The campaign took place during the Sustainable Seafood Week 2016.
To much education can get heavy to digest, we illustrated clear info-graphics to help out. Direct for the consumer, direct to the supplier. MSC is doing good for the fish resource, a positive message that needed a positive visual tonality.
Editorial Staff & Copy
Magazine 12 Pages