Task

To create visual ideas for MSC yearly campaign that appears at gastronomical facilities around Germany, Switzerland and Austria. The campaign aim to raise awareness about sustainable fisheries and the MSC-labeling of fish and sea food for both external and internal target groups. The campaign took place during the Sustainable Seafood Week 2016.

Marine Stewardship Council

Solution

To much education can get heavy to digest, we illustrated clear info-graphics to help out. Direct for the consumer, direct to the supplier. MSC is doing good for the fish resource, a positive message that needed a positive visual tonality.

Editorial Staff & Copy
MSC Berlin

Output

Magazine 12 Pages
Postcards
Stickers
Posters
Newspaper Rack
Table Cards
Graphic Design
Illustration