As a follow-on to a campaign from year 2013, Marine Stewardship Council requested a more colorful design-revision of the material. The campaign aimed to raise awareness about the MSC-labeling of fish and sea food for both external and internal target groups during one week directly at 500 different gastronomical facilities in Germany, Switzerland and Austria.
The campaign of 2015 still remained the conceptual “Black on White – the honest MSC-magazine” (Issue #2) which has an approach that reflects upon values as honesty and clarity. In additions to that a range of 3 posters under the theme ”you see – we see” was created to bring a deeper insight to the mission and work of Marine Stewardship Council.
Concept & Design