Last week the exhibition “Mehr als Werbung – Schweden kommunizieren” opened at the Swedish Embassy in Berlin and we where there! The exhibition gave an insight about characteristic Swedish communication and which social and cultural influences that lies behind. Values defined Swedish is driven by equality, social responsibility and security. Internal is Swedish communication seen as humorous and creative, in the world well known for its digital excellence. Very interesting and entertaining. We are always happy about new exhibitions at the embassy.