Background

In collaboration with hello-hello we supported agency Jung von Matt with a in-depth research and trend insight for Mercedes Benz, one of the classiest car brands in the world, fully charged with history and heritage.

RESULT

We took a deeper look into the changing meanings of luxury, and how the key brand values will be interpreted and reshaped within these new understandings. The work consists of a 45 page report including trend forecasts, phenomena analyses, brand positioning and new innovative ideas on how to future proof the Mercedes Benz brand identity.

Output

Research
Trend Forecast
Analyse
Brand Identity