Task
To generate ideas for communication- and event concept for Zino Davidoff at the fair Baselworld in Switzerland 2009. The key objectives were to create awareness and attract the target group – about the brand itself and its product line.
RESULT
We looked into the changing meanings of luxury as well as re-evaluating the image of the modern man. With these insights as a platform we created ideas for communication and activities, moodboards and visualizations of the fair booth and displays for accessories like bags and watches.
Deliveries
Event Concept
Ideation
Visual Moodboards
